The McNificents

McDonald’s is a proud sponsor of the Ronald McDonald Children’s Fund. Together they make sure that families can be close to one another. Especially when children spend a lot of time in the hospital, they need their family the most. It gives them Superpower! To raise awareness and donations for this cause we created a campaign around five kids with a special story. Real-life superheroes, that deserve a place in the Happy Meal, like all other superhero toys.

To introduce the McNificents to a wider audience we told Liz’s superhero story on TV

Meet our Real-life superheroes: Amadi, Olivier, Lara, Liz & Ties!

Five paperdoll action figures resembling the kids were made available with the Happy Meal.

This campaign was created in collaboration with Erik Falke, Dennis Baars and many others from TBWA\NEBOKO, Buck, Antfood and Captcha!