The McNificents

McDonald’s is a proud sponsor of the Ronald McDonald Children’s Fund. Together they make sure that families can be close to one another. Especially when children spend a lot of time in the hospital, they need their family the most. It gives them Superpower! To raise awareness and donations for this cause we created a campaign around five kids with a special story. Real-life superheroes, that deserve a place in the Happy Meal, like all other superhero toys.

To introduce the McNificents to a wider audience we told Liz’s superhero story on TV

Meet our Real-life superheroes: Amadi, Olivier, Lara, Liz & Ties!

Five paperdoll action figures resembling the kids were made available with the Happy Meal.

Created together with Erik Falke, Dennis Baars and many others from TBWA\NEBOKO, Buck, Antfood and Captcha!