The McNificents

McDonald’s is a proud sponsor of the Ronald McDonald Children’s Fund. Together, they help families stay close during hospital stays. For children in hospital, family is a proven source of strength. It gives them superpowers! So, we created a campaign featuring five kids with extraordinary stories. Real life superheroes who deserve a place in the Happy Meal, just like any other superhero toy.

To introduce the McNificents to a wider audience we told Liz’s superhero story on TV.

Meet our Real-life superheroes: Amadi, Olivier, Lara, Liz & Ties!

Five paperdoll action figures resembling the kids were made available with the Happy Meal.

Created together with Erik Falke, Dennis Baars and many others from TBWA\Neboko, Buck, Antfood and Captcha!