The Intentional Typo

Mistakes are part of doing business. So we made one on PSV’s stadium facade. We placed a giant banner signed “PVS”. Fans spotted it instantly. Social feeds lit up. Group chats exploded. Then came the reveal. The mistake was ours. A stunt by Centraal Beheer. A gentle reminder that mistakes happen and that being properly insured matters.

This campaign was created in collaboration with Rens Quirijnen and many others from TBWA\Neboko.