Center Parcs The Rain Billboard

During rainy days people long for tropical destinations the most. Luckily, a tropical paradise is just around the corner, at Dutch holiday park Center Parcs. To push their last-minute autumn deal, we developed The Rain Billboard - which when wet revealed a sunny offer, but when it stopped raining, the offer disappeared. 

This campaign was created in collaboration with Ervin Ramrattan, Gijs Sluijters, Joris Tol and many others from Ogilvy Amsterdam.