ProRail #ProFail

ProRail is one of the most innovative and punctual railway companies in Europe. Yet it’s also one of the most hated companies in the Netherlands, especially on social media. But ProRail is always open to feedback and improvement. So we went after its most notorious haters... and thanked them for their “inspiration” and the innovations it sparked.

We reached a wider audience with various radio spots.

Credits

Client: ProRail
Agency: Ogilvy Amsterdam
Production: CCCP