Prorail #ProFail

ProRail is the most innovative and the most punctual railway company in Europe. Nonetheless, it’s also one of the most hated companies in the Netherlands. Especially on social media. But ProRail is always open to feedback and improvement. So, we went after the most notorious haters and thanked them for their ‘inspiration’ and the innovations it sparked.

We reached a wider audience with various radio spots.

This campaign was created in collaboration with Ervin Ramrattan, Paul Wagemaker, Arnout Robbe and many others from Ogilvy Amsterdam.