Praxis Hamerweken

Praxis Hammer Weeks have been around for years, taking many forms along the way. But we knew there was more to unlock. Meet our brand new character: a likeable, hands-on hammer who’s ready to roll up his ‘sleeves’ and deliver the best deals.

But wait a minute, what’s our hammer’s name? We asked our community for ideas.

When it comes to smashing prices, Max means business.

This is how Max came to life on various platforms.

Bringing Max to life! Here’s a little peek at the sketches, where his personality, quirks, and unique look start to take shape.

Credits

Client: Praxis
Agency: DEPT®
Character design: Maureen van der Hout
Character design: Rachelle Joy Slingerland
Animation: WhooHoo!