Praxis Hamerweken

Praxis Hammer Weeks have been around for years, taking many forms along the way. But we knew there was more to unlock. Meet our new character: a likeable, hands-on guy who’s ready to roll up his sleeves and deliver the best deals.

This is how the hammer came to life on various platforms.

This campaign was created in collaboration with Stan Severin and many others from DEPT® and WhooHoo!