Praxis Hamerweken

Praxis Hammer Weeks have been around for years, taking many forms along the way. But we knew there was more to unlock. Meet our new character: a likeable, hands-on hammer who’s ready to roll up his ‘sleeves’ and deliver the best deals.

But wait a minute, what’s our hammer’s name? We asked our online community for ideas.

When it comes to smashing prices, he means business.

This is how the hammer came to life on various platforms.

This campaign was created in collaboration with Stan Severin and many others from DEPT® and WhooHoo!