PHILIPS Dutch MasterJuices

We noticed that people tend to ignore fruits in both still life and real life. To stimulate healthy eating, we gave people an unforgettable experience: ‘The taste of a Masterpiece.’ We took the ingredients from famous still life paintings by Dutch Masters and turned them into healthy juices using Philips blenders.

Here's how we announced the launch of Dutch MasterJuices to a wider audience. With an audacious art theft.

Everyone at home could taste a masterpiece, thanks to some handy 'How-To' films.

This campaign was created in collaboration with Djajant Hanenberg, Martijn van Marle, Peter van Rij and many others from Ogilvy Amsterdam, Dare Creative, WeFilm, Massive Music and Earforce.