Philips Dutch MasterJuices

People tend to ignore fruit and vegetables in both still life and real life. To encourage healthier eating, we created an unforgettable experience: The Taste of a Masterpiece. We took ingredients from famous still life paintings by Dutch masters and turned them into healthy juices using Philips blenders.

Here's how we announced the launch of Dutch MasterJuices to a wider audience. With an audacious art theft.

Everyone at home could taste a masterpiece, thanks to some handy 'How-To' films.

Credits

Client: Philips
Agency: Ogilvy Amsterdam
Production: Wefilm & Dare Creative
Director: Joeri Holsheimer
Sound: Massive Music & Earforce
Post production: Compound