McDonald’s freshly prepared

Some McDonald’s fans think leaving an ingredient out is the secret to a freshly made burger. The truth? At McDonald’s, every burger is freshly made after you order. So it was time to set the record straight.

Here’s how we reached a wider audience through radio.

Created together with Rens Quirijnen and many others from TBWA\Neboko, DPPLR, MRTN, Massive Music and De Grot.