McDonald’s freshly prepared

There are still people who think they have to leave an ingredient out of their burger in order to get it freshly made. But that’s a myth. Nowadays all burgers at McDonald’s are made especially for you after you order it. So it was time to put an end to this myth.

Here’s how we reached a wider audience through radio.

This campaign was created in collaboration with Rens Quirijnen and many others from TBWA\NEBOKO, DPPLR, MRTN, Massive Music and De Grot.