McDonald’s Smiles

At McDonald’s, you’re not just buying a burger at a great price. You’re buying a little moment of joy. That’s why we launched an out-of-home campaign featuring heartwarming smiles on Blue Monday. A day that could use a little McDonald’s. In my role as art director, I helped shape the campaign and bring it to life.

Credits

Client: McDonald’s
Agency: TBWA\Neboko
Photography: Maxime Cardol
Production: Czar