Albert Heijn Fluitschaal

47% of the Dutch population doesn’t eat enough fruit. Almost everyone has plenty of fruit at home, yet we often forget to eat it. That’s why we developed ‘De Fluitschaal’ for Albert Heijn—an innovative fruit bowl with a twist. Thanks to built-in motion sensors, this bowl whistles as you walk by, giving you a playful reminder to enjoy some fruit.

This product innovation was created and produced in collaboration with Rens Quirijnen and many others from TBWA\NEBOKO. The social content was created by Boomerang Agency and Holy Fools.