Albert Heijn Fluitschaal

Do you ever find yourself with a full fruit bowl at home, but still not eating enough of it? Well, you're not alone! Turns out, 47% of the Dutch population doesn't eat enough fruit. That’s why Albert Heijn introduces The Fluit Bowl. A bowl that gives off a friendly whistle as you walk by, reminding you to grab a piece of fruit. With this innovative bowl, you'll end up munching on more fruit. So, say goodbye to forgetting - and hello to a healthier you!

This product innovation was created and produced in collaboration with Rens Quirijnen and many others from TBWA\NEBOKO. The social content was created by Boomerang Agency and Holy Fools.