Streaming Grandma

Many Dutch people postpone their pension planning. To create a sense of urgency around starting on time, we imagined what later might look like. That’s why we introduced the Streaming Grandma (aka OnlyGrans). A tongue-in-cheek reminder to start your ProefPensioen with Centraal Beheer.

Credits

Client: Centraal Beheer
Agency: TBWA\Neboko
Production: Holy Fools
Director: Joris Dommels
Edit: Gert-Willem Visser
Coloring: Crabsalad