Streaming grandma

Many Dutch people postpone their pension planning. To create a sense of urgency around starting on time, we imagined what later might look like. That’s why we introduced the Streaming Grandma (aka OnlyGrans). A tongue-in-cheek reminder to start your ProefPensioen with Centraal Beheer.

This campaign was created in collaboration with Rens Quirijnen and many others from TBWA\Neboko and Holy Fools.