The OnlyFans Grandma

Many Dutch people postpone their pension planning. To create a sense of urgency around starting on time, we imagined what later might look like. That’s why we introduced the OnlyFans Grandma. A tongue-in-cheek reminder to start your ProefPensioen with Centraal Beheer.

The OnlyFans Grandma was named one of the 25 best campaigns of 2025 by Adformatie.

This campaign was created in collaboration with Rens Quirijnen and many others from TBWA\Neboko and Holy Fools.