not every storm stays outside by Centraal beheer

Centraal Beheer is famous for its “Even Apeldoorn Bellen” campaigns. These leave viewers in a classic “oops” moment. To showcase the versatility of Centraal Beheer’s products, we’ve launched an online platform which doesn’t end with the “oops”, but starts with it. Creating content that makes people stop and smile.

We kicked things off with a timely topic: extreme weather. As it becomes more common, not every storm stays outside. Luckily, Centraal Beheer’s home insurance covers more than you might think.

Time off is good business by Centraal beheer

More than 47% of entrepreneurs don’t take enough time off. That’s when mistakes start to sneak in. Just ask Leo the plumber. He put out an ad full of typos (okay, okay… we may have “helped” a little). Then we placed another ad right beside it to remind Leo (and every other entrepreneur) that taking a day off really matters!

We also had a little fun with Leo’s voicemail. When you called his number, you’d hear another playful reminder to take a break!

This campaign was created in collaboration with Rens Quirijnen and many others from TBWA\Neboko and Pink Rabbit.