Centraal Beheer Format

Everyone knows Centraal Beheer for its classic commercials that always end in a funny disaster. When they asked us to develop a new proposition format, we flipped the script and started with the disaster right away. Creating content that makes people stop and smile.

The OnlyFans Grandma

Many Dutch people postpone their pension planning. To create a sense of urgency around starting on time, we imagined what later might look like. That’s why we introduced the OnlyFans Grandma. A tongue-in-cheek reminder to start your ProefPensioen with Centraal Beheer..

The OnlyFans Grandma was named one of the 25 best campaigns of 2025 by Adformatie.

Not every downpoor stays outside

As extreme rainfall becomes more common, not every downpour stays outside. Luckily, Centraal Beheer’s home insurance covers more than you might think.

This campaign was created in collaboration with Rens Quirijnen and many others from TBWA\Neboko and various production companies like Pink Rabbit and Holy Fools.