Centraal Beheer Online Format

Everyone knows Centraal Beheer for their classic commercials that always end in a funny disaster. So, when Centraal Beheer asked us to come up with a new online format, we decided to flip the script and start with the disaster right away. Creating content that makes people stop and smile.

The OnlyFans Grandma

In this campaign, we introduced Proefpensioen: a new way to get people started with their pension on time. After all, everyone wants to enjoy their retirement. But if you don’t take action on your pension today, you might end up doing things you’d really rather not do.

The OnlyFans Grandma was named one of the 25 best campaigns of 2025 by Adformatie.

Not every downpoor stays outside

As extreme rainfall becomes more common, not every downpour stays outside. Luckily, Centraal Beheer’s home insurance covers more than you might think.

This campaign was created in collaboration with Rens Quirijnen and many others from TBWA\Neboko and various production companies like Pink Rabbit and Holy Fools.