The Rain Billboard by Center Parcs

The Dutch long for warmer destinations on rainy days. Luckily, a tropical paradise is just around the corner at the Dutch holiday park Center Parcs. To promote their last minute autumn deal, we developed The Rain Billboard, which revealed a sunny offer when it rained and disappeared once the rain stopped.

Credits

Client: Center Parcs 
Agency: Ogilvy Amsterdam
Production: Cam David
Edit: Joshua Fenton