Center Parcs The Rain Billboard

The Dutch long for warmer destinations on rainy days. Luckily, a tropical paradise is just around the corner at the Dutch holiday park Center Parcs. To promote their last minute autumn deal, we developed The Rain Billboard, which revealed a sunny offer when it rained and disappeared once the rain stopped.

Created together with Ervin Ramrattan, Gijs Sluijters, Joris Tol and many others from Ogilvy Amsterdam.