spring-ready in no time with bol

Most spring campaigns talk to people making lists, cleaning closets, and mapping out garden upgrades. But there’s a big group of people who don’t feel like putting in the effort. They just want to sit back, relax, and enjoy it instantly. That’s why we launched a tongue-in-cheek campaign showing that you can enjoy spring in the blink of an eye with bol.

Here’s how we inspired people online with quick ways to get spring-ready.

This campaign was created in collaboration with Menno Schipper, Stan Severin and many others from DEPT®, GreenBean, CrabSalad, and Earforce.