Amnesty The other side of the medal

The Olympics is the one event on earth that drives people to break all kinds of unbelievable records. Unfortunately, in Rio, the record for police brutality is also being shattered – with more deaths linked to police violence than ever before. Together with Amnesty International we raised awareness on the issue by telling the story of a young boy who had to run the fastest 100 meters of his life.

We told the story of Matheus Silva on tv.

This campaign was created in collaboration with Djajant Hanenberg, Jacques Massardo and many others from Ogilvy Amsterdam, DPPLR and Audentity.