The other side of the medal

The Olympic Games push athletes to break extraordinary records. But in Rio, another record was being broken, with more deaths caused by police violence than ever before. Together with Amnesty International, we raised awareness by telling the story of a young boy running the fastest 100 meters of his life.

We told the story of Matheus Silva on tv.

Credits

Client: Amnesty International
Agency: Ogilvy Amsterdam
Director: Daniel Dow
Production: DPPLR
Sound: Audentity