Albert Heijn Hamster Family

The hamsters of Albert Heijn have been around for over 20 years. Over time, they’ve done just about everything. They’ve been journalists, superheroes and even celebrity lookalikes. But babies and kids? We’d never seen that before. Until now. Meet the newest (and cutest) addition: the Hamster Family!

After stealing hearts, the furry family is now on their way to their holiday destina… Albert Heijn!

The hamster family left for their holiday all cheerful… and came back just as happy!

Thanks to this 360 campaign, the hamster family appeared across every possible touchpoint.

Created together with Rens Quirijnen and many others from TBWA\Neboko, Holy Fools, Ambassadors and Public Audio.