Albert Heijn Fluitschaal

47% of the Dutch population doesn’t eat enough fruit, even though most households have plenty of it at home. That’s why we developed De Fluitschaal for Albert Heijn: an innovative fruit bowl with a twist. Thanks to built-in motion sensors, the bowl whistles as you walk by, giving you a playful reminder to enjoy some fruit.

Credits

Client: Albert Heijn
Agency: TBWA\Neboko & Boomerang
Production: Holy Fools
Designer: Jeroen von Faber