Albert Heijn Fluitschaal

47% of the Dutch population doesn’t eat enough fruit, even though most households have plenty of it at home. That’s why we developed De Fluitschaal for Albert Heijn: an innovative fruit bowl with a twist. Thanks to built-in motion sensors, the bowl whistles as you walk by, giving you a playful reminder to enjoy some fruit.

This product innovation was created and produced together with Rens Quirijnen and many others from TBWA\Neboko. The social content was created by Boomerang Agency and Holy Fools.